Privacy Policy for GBL
Last Updated: 02-12-2025
GBL values your privacy and is committed to protecting the personal information of all visitors, clients, and users of our website and services. This Privacy Policy explains what data we collect, how we use it, how we protect it, and the rights you have regarding your information.
By accessing our website, using our services, or communicating with us, you agree to the practices described in this Privacy Policy.
1. Who We Are
GBL is a legal marketing agency that helps law firms grow with high-quality digital marketing strategies. Our services include:
- Law Firm Website Design
- Law Firm SEO
- Local SEO and Google Maps Optimization
- Content Marketing
- Reputation Management
- PPC and Paid Advertising
We design growth systems specifically for the legal industry and use advanced data-driven methods to attract clients for attorneys.
2. Information We Collect
We collect information in three main ways:
2.1 Information You Provide to Us
This includes:
- Name
- Email address
- Phone number
- Law firm name
- Website URL
- Service inquiries
- Payment details (processed securely through third-party payment systems)
- Any information submitted through contact forms, consultation forms, or chat widgets
2.2 Information Automatically Collected
When you visit our website, we automatically collect:
- IP address
- Browser type
- Device type
- Operating system
- Pages you view
- Time spent on the site
- Referral sources
- Cookies and tracking pixels
- Behavioral data (scrolls, clicks, actions)
2.3 Data From Third Parties
We may receive information from:
- Advertising platforms (Google, Meta, LinkedIn)
- Tracking tools (Google Analytics, Search Console, Tag Manager)
- CRM systems
- Lead generation partners
3. How We Use Your Information
We use your data to deliver, improve, and protect our services. Specifically:
3.1 For Service Delivery
- Creating law firm websites
- Running SEO campaigns
- Running Local SEO campaigns
- Managing PPC and paid ads
- Providing reputation management
- Preparing reports and analytics
- Executing content marketing strategies
3.2 For Communication
- Responding to inquiries
- Sending proposals and reports
- Scheduling consultations
- Providing customer support
- Sending service updates
3.3 For Marketing and Advertising
- Running retargeting campaigns
- Displaying tailored ads
- Improving campaign performance
- Conducting A/B testing
3.4 For Website Improvements
- Identifying usability issues
- Optimizing user experience
- Preventing fraud or misuse
We never sell your personal data to anyone.
4. Legal Basis for Processing (GDPR-Compliant)
If applicable, we process your data under:
- Your consent
- Performance of a contract
- Legitimate business interest
- Compliance with legal obligations
5. Cookies and Tracking Technologies
We use:
- Cookies
- Google Analytics
- Google Ads Conversion Tracking
- Meta Pixel
- LinkedIn Insights Tag
- Heatmaps and behavior tools
Cookies help us understand how users interact with our website and improve performance.
You can control cookie settings through your browser at any time.
6. Sharing and Disclosure of Information
We only share your information with:
- Trusted service providers (hosting, analytics, CRM, payment processors)
- Ad platforms (Google, Meta, LinkedIn)
- Contractors or team members working on your project
- Legal authorities if required by law
- Third-party integrations used to deliver our services
We do not sell or rent your information.
7. Data Storage and Security
We use strong security measures to protect your data:
- SSL encryption
- Secured servers
- Password-protected systems
- Limited staff access
- Regular data backups
- Encrypted data transfer
Despite strong measures, no digital system can guarantee 100 percent security. However, we maintain industry-standard protections to reduce risk.
8. Data Retention
We retain data only for as long as necessary:
- Inquiry forms: up to 24 months
- Client data: for the duration of the project
- Billing records: as required by law
- Analytics data: typically 26–38 months
You can request deletion of your data at any time.
9. Your Rights
Depending on your jurisdiction, you may have:
- Right to access your data
- Right to correct inaccurate information
- Right to delete your data
- Right to restrict processing
- Right to withdraw consent
- Right to opt out of marketing
- Right to request a copy of stored data
To exercise your rights, contact us at:
mustafa@getbrandspace.com
10. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of third-party websites and encourage you to read their policies.
11. Children’s Privacy
Our services are designed for adults and law firms. We do not knowingly collect information from individuals under the age of 18.
12. International Data Transfers
Your information may be transferred, stored, or processed in countries outside your residence. By using our website, you consent to this transfer.
13. Marketing Communications
You may receive:
- Service updates
- Newsletters
- Marketing emails
- Follow-ups after inquiry
You can unsubscribe at any time through the link provided in emails.
14. “Why Choose GBL” – How It Applies to Privacy
Because we serve law firms, we maintain stricter data standards:
Legal Industry Focus
We understand confidentiality and treat all data with the same sensitivity lawyers expect.
Transparent Reporting
You always know what data we collect and how we use it.
Dedicated SEO Experts
Your project data is handled only by qualified team members.
Proven Results
Our systems maintain privacy while driving measurable results for law firms.
15. Updates to This Policy
We may update this policy occasionally. Changes will be posted on this page with a new “Last Updated” date. Continued use of our website means you accept the updated policy.
16. Contact Us
For questions about this Privacy Policy, contact us at:
mustafa@getbrandspace.com
https://betterbusinessforlawyers.com/
70 Queens Wharf Road, Toronto Ontario, Canada M5V0J2